And I'm taking you along for the ride

Totally inspired by Pieter Levels’ similar experiment, I, too, want to launch 12 startups in 12 months.

You see, I’ve been interested in entrepreneurship for a couple years now, and in those couple years I never really launched something. I made websites, soft-launched them (read: I didn’t do any marketing), and failed every time. And I now think I know why I didn’t do proper launches.

Why I didn’t ship a single great product in 2 years

First reason: fear of failure

Every time I finished working on a project, I was scared to death. I didn’t want to take in any criticism. People are mean on the internet, and I already learned this the hard way in the past (hello, Twitter). To me, my projects were not ready to be released, and so I couldn’t do any kind of self-promotion. How could I promote something that I didn’t believe in?

I killed prematurely many projects this way, but I don’t regret any of this. Every time I failed, I learned something new. Looking back today, these projects were not really that good. I now think that I had good reasons to not believe in them.

Second reason: lack of focus

If you chase two rabbits, you will not catch either one.

-Russian Proverb

Because I didn’t believe in my ideas, I chased 10 different rabbits at a time. But to succeed, you need to focus. I need to focus.

That’s why I finished my 3-year degree, and instead of going straight into 2 more years of studies, I decided to take a gap year and focus 100% on my projects. I know that launching 12 products in 12 months still puts me at a high risk of failing, but I want to try. Just for the sake of it.

Third reason: fear of success

Even though it seems silly, the fear of success is a real thing. That fear stopped me from working on projects more than once, and honestly, I can’t even explain it clearly. I guess I just didn’t want to be overwhelmed. I wanted to keep my daily routine stable, even though I deeply wanted it to change.

What the hell can I do then?

Well, launching 12 products in 12 months of course!

Pieter Levels is the living proof that it can work out greatly. He didn’t complete the challenge but landed a couple startup ideas that proved to be great ones. I just hope to get the same kind of outcome.

I don’t want to earn $1M with these projects, but I aim for at least 2000€/month by the end of the experiment.

I’ll keep you updated on my progress through Maker Notes.

What are these “startups”?

I already know what I’ll be working on, and I’m already working on some products that will be released in around 6 months.

Because I don’t know how to code, a lot of my startups will be around delivering content, or digital products.

Some are as simple as being a newsletter, but others are more complex and require more research upfront. I also have one project that will be a marketplace, so I’ll have to figure out if I should get the egg or the chicken first.

If you don’t like the word “startup”, you can think of them as “products” or “projects”. I use all three to describe them anyway.

You can see the updated list of products here.

Are they all going to succeed?

Nope. And I can totally accept that.

As Tom Scott said in this video:

I follow these rules: I try to make as many things as possible. I try to connect with people. If you’re starting out, success might take a week, a month, or a century. But every idea you put out there is another roll of the dice.

Even if 1 out of the 12 projects is a success, I’d still win. And if all of my projects fail, I’ll do this challenge again and again, until I get one success out of it.

My progress reports

I’ll link my progress reports here every month, but if you want to learn how this challenge goes each week (+ some digital goodies), you can subscribe to Maker Notes.

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