Totally inspired by Pieter Levels’ similar experiment, I, too, want to launch 12 startups in 12 months.
You see, I’ve been interested in entrepreneurship for a couple years now, and in those couple years I never really launched something. I made websites, soft-launched them (read: I didn’t do any marketing), and failed every time. And I now think I know why I didn’t do proper launches.
Why I didn’t ship a single great product in 2 years
First reason: fear of failure
Every time I finished working on a project, I was scared to death. I didn’t want to take in any criticism. People are mean on the internet, and I already learned this the hard way in the past (hello, Twitter). To me, my projects were not ready to be released, and so I couldn’t do any kind of self-promotion. How could I promote something that I didn’t believe in?
I killed prematurely many projects this way, but I don’t regret any of this. Every time I failed, I learned something new. Looking back today, these projects were not really that good. I now think that I had good reasons to not believe in them.
Second reason: lack of focus
If you chase two rabbits, you will not catch either one.
Because I didn’t believe in my ideas, I chased 10 different rabbits at a time. But to succeed, you need to focus. I need to focus.
That’s why I finished my 3-year degree, and instead of going straight into 2 more years of studies, I decided to take a gap year and focus 100% on my projects. I know that launching 12 products in 12 months still puts me at a high risk of failing, but I want to try. Just for the sake of it.
Third reason: fear of success
Even though it seems silly, the fear of success is a real thing. That fear stopped me from working on projects more than once, and honestly, I can’t even explain it clearly. I guess I just didn’t want to be overwhelmed. I wanted to keep my daily routine stable, even though I deeply wanted it to change.
What the hell can I do then?
Well, launching 12 products in 12 months of course!
Pieter Levels is the living proof that it can work out greatly. He didn’t complete the challenge but landed a couple startup ideas that proved to be great ones. I just hope to get the same kind of outcome.
I don’t want to earn $1M with these projects, but I aim for at least 2000€/month by the end of the experiment.
I’ll keep you updated on my progress through Maker Notes.
What are these “startups”?
I already know what I’ll be working on, and I’m already working on some products that will be released in around 6 months.
Because I don’t know how to code, a lot of my startups will be around delivering content, or digital products.
Some are as simple as being a newsletter, but others are more complex and require more research upfront. I also have one project that will be a marketplace, so I’ll have to figure out if I should get the egg or the chicken first.
If you don’t like the word “startup”, you can think of them as “products” or “projects”. I use all three to describe them anyway.
You can see the updated list of products here.
Are they all going to succeed?
Nope. And I can totally accept that.
I follow these rules: I try to make as many things as possible. I try to connect with people. If you’re starting out, success might take a week, a month, or a century. But every idea you put out there is another roll of the dice.
Even if 1 out of the 12 projects is a success, I’d still win. And if all of my projects fail, I’ll do this challenge again and again, until I get one success out of it.
My progress reports
I’ll link my progress reports here every month, but if you want to learn how this challenge goes each week (+ some digital goodies), you can subscribe to Maker Notes.